This Privacy Policy was last updated: August 10, 2020

At Sitka Insights, a division of SiteCrafting, Inc., a Washington corporation (referred to as “we”, “us”, or “our”) we recognize that your privacy is important.  This Privacy Policy (“Privacy Policy”) applies to the website (referred to as “Site”) operated by Sitka and to information provided by Site users. Any information collected offline or online other than by the Site is not covered by this Privacy Policy.  This Privacy Policy does not alter any separate written agreements with us.

This Privacy Policy outlines the types of personal information (“Personal Information”) we may receive or collect when you use or access our Site, as well as some of the methods we use to safeguard your Personal Information.  Personal Information is information about you that is personally identifiable, such as your name, address, email address, or phone number.

We recognize the importance of protecting the privacy of Personal Information collected from and about our Site users (referred to as “you” or “your” in this Privacy Policy). This Privacy Policy describes what Personal Information we collect, how it is used, if and why Personal Information may be disclosed to third parties, and your choices regarding the collection and processing of your Personal Information. The intent is to give you as much control over your Personal Information as possible to protect your privacy, while still providing you with exceptional service.  Your privacy is a priority to us, and we go to great lengths to protect it.

This Privacy Policy constitutes an integral part of our Site’s Terms and Conditions and is subject to the provisions thereof.  Please take a moment to carefully read both the Terms and Conditions and this Privacy Policy to learn more about our information practices, including what type of information is gathered, how the information is used and for what purposes, to whom we disclose the information, and how we safeguard your Personal Information.  Please note that this Privacy Policy does not apply to information collected through third-party websites or services that you may access through this Site or information that you provide to us through sources other than this Site.  By using this Site, you accept the terms of this Privacy Policy and consent to the collection, use, disclosure and retention of your Personal Information as described in this Privacy Policy.  IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY OR THE TERMS AND CONDITIONS, THEN PLEASE DO NOT USE THIS SITE.

We reserve the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat Personal Information by updating any privacy information on this page. Your continued use of this Site after such modifications will constitute your acknowledgment of the modified Privacy Policy, and your agreement to abide and be bound by that Privacy Policy.

Should you have any questions about this Privacy Policy, please feel free to contact us at: [email protected]

Information Collected

In order to better serve you, we collect Personal Information from you directly, through automated means, and from third parties.  Below are details about the types of Personal Information we collect about you:

Information you provide us.  We collect Personal Information when you voluntarily provide it to us (including to our service providers or other parties who collect it on our behalf). For example, we collect Personal Information when you order from, register to use, request information, subscribe to marketing communications, complete surveys, or provide such data in product feedback on the Site. We may also collect Personal Information from you during phone calls with sales representatives or when you contact customer support.

The Personal Information we collect may include contact information (such as your name, address, telephone number, or email address), professional information (such as your employer name, address, job title, department or job role), user IDs, passwords, and contact preferences. We collect information you choose to provide when completing any “free text” boxes in our forms (for example, user feedback). We may also collect billing and transactional information.

Automated Data Collection.  Like most companies, we use cookies on the Site. A “cookie” is a small file containing a string of characters that uniquely identifies your browser. While most browsers accept cookies by default, you can manually set your browser to refuse all cookies, accept cookies from specific websites, or highlight when a cookie is sent to your browser. Our servers may also automatically record information when you visit our Site, including the URL that directed you to our Site, your IP address, browser type, and the date and time of your visit. While you can generally refuse the use of cookies as described above, some serve an essential function and the websites cannot work properly without them. Where such essential cookies are used, they cannot be disabled.

Information we collect from third-party sources.  We may also acquire data from other sources that we use to make our products and services better.  For example, we may collect data from third-party sites that utilize our products for the purpose of performance tracking, debugging, and collecting user feedback.

How We Use Your Personal Information

Depending on the situation, we may use your Personal Information for the following purposes:

  • Communications and Transaction Processing. We use your Personal Information to communicate with you, respond to your requests, and provide the information you requested. We also use Personal Information, including financial, credit card, and payment information, to process transactions.
  • Provision, Administer, and Support Your Account. We use your Personal Information to provide our products and manage your account. Examples include managing product downloads, supporting updates and fixes, providing support and recommendations, and sending other administrative or account-related communications, including release notes.
  • Manage Your Customer Experience. We use your Personal Information to maintain accurate contact and registration data, deliver support, and to offer products, services, and features. We also use your Personal Information to deliver personalized communications and create recommendations based on your use of Sitka Insights products, services, features, and your visits on our Site.
  • Advertising. We use your Personal Information to provide personalized advertising to you per your privacy preferences settings and applicable law. We might also share some of your information with marketing service providers and digital marketing networks to present advertisements that might interest you. This may involve the use of automatic data collection tools, such as cookies.
  • Facilitate and Evaluate Use of the Site. We use your Personal Information to provide the Site and its features, to facilitate your use of the Site (such as facilitating navigation and the login process, preserving information between sessions and enhancing security), to improve quality, to evaluate page response rates and to personalize and determine content.
  • Business Operations. We use your Personal Information to conduct ordinary business operations, e.g., business research and analytics, corporate reporting and management, staff training and quality assurance purposes, and outreach.
  • Security. We use your Personal Information to maintain the integrity and security of our Site, products and services; and to prevent and detect security threats, fraud, or other criminal or malicious activity that might compromise your Personal Information or the information of other customers or Site visitors.
  • Third-Party Social Networks. We may use your Personal Information to interact with you on third party social networks (subject to that network’s terms of use).
  • Research & Innovation. We use your Personal Information to develop new products, features, and services using research and development tools and incorporating data analysis activities.
  • Comply with Law. We use your Personal Information as required to be compliant with applicable laws, regulations, court orders, government, and law enforcement requests.
  • Other Legitimate Business Purposes. We may use your Personal Information when it is necessary for other legitimate purposes, such as protecting our confidential and proprietary information.

How We Share the Information

We will not sell, rent, share, or lease your Personal Information to others.  We may share your Personal Information in limited circumstances, and with appropriate safeguards on your privacy, outlined below:

  • Affiliates.  We may disclose your Personal Information to affiliates and independent contractors who need the information to help us provide our services or process the information on our behalf.   We will encourage our affiliates to adopt and promote strong privacy policies. However, the use of your Personal Information by our affiliates is governed by the respective privacy policies of those providers and is not subject to our control. Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. Other websites accessible through this Site have their own privacy policies and data collection, use and disclosure practices. Please consult each website’s privacy policy. We are not responsible for the policies or practices of third parties.
  • Third-party Vendors.  We may disclose your Personal Information to third-party vendors who need the information in order to provide their services to us, or to provide their services to you.  This includes vendors that help us provide our services to you, those that assist us with our marketing efforts, those that help us improve our services, and those that help us run our operations.  Third-party vendors that we share information with are encouraged to comply with privacy standards and policies at least as restrictive as those that we have in place.  However, the use of your Personal Information by third-party vendors is governed by their respective privacy policies and is not subject to our control.
  • Legal and Regulatory Requirements.  We may share your Personal Information when we believe, in good faith, that we must: (i) respond to duly authorized information requests of law enforcement agencies, regulators, courts, and other public authorities, including to meet national security or other law enforcement requirements; (ii) comply with any law, regulation, subpoena, or court order; (iii) investigate and help prevent security threats, fraud or other criminal or malicious activity; (iv) enforce/protect our rights and properties and the rights and properties of our affiliates; or (v) protect our rights or personal safety and those of our employees, affiliates, and third parties on or using our property when allowed and in compliance with the requirements of applicable law.
  • Corporate Changes.  Your Personal Information may be transferred in connection with a merger, sale, acquisition or other change of ownership or control by or of us or any affiliated company (in each case whether in whole or in part). When one of these events occurs, your Personal Information may be one of the assets transferred.  Use of this Site provides consent to such transfers.  Your Personal Information will be protected in accordance with the Privacy Policy in effect at the time of transfer.
  • Aggregated or De-identified Information.  We may share information that has been aggregated or de-identified, so that it can no longer be reasonably used to identify you.

Links to Third-Party Websites

The Site may contain links to third-party websites (“Third-Party Site(s)”) with which we have no affiliation.  A link to any Third-Party Site does not mean that we endorse it or the quality or accuracy of information presented on it.  If you decide to visit a Third-Party Site you are subject to its privacy policy and practices, and not this Privacy Policy.  We encourage you to carefully review the legal and privacy notices of all other digital services that you visit.

Privacy Rights and Choices

At your request, and as required by law, we will:

  • inform you of what personal data we have on file for you;
  • amend or correct that personal data or any previous privacy preferences you selected;
  • delete your Personal Information.

To exercise your rights, email us at [email protected]. Please identify yourself and specify your request. We use commercially reasonable efforts to delete your Personal Information as required, but retain records necessary to comply with a governmental authority or applicable federal, state, or local law. Where legally permitted, we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, or jeopardize the privacy of others.

European General Data Protection Regulation (GDPR).  The GDPR regulates data protection and privacy in the European Union (EU) and European Economic Area (EEA), including transfer of Personal Information outside the EU and EEA.  If you are located in a country that falls under the scope of the GDPR, you have the following rights:

  • Request access to your Personal Information;
  • Request correction or deletion of your Personal Information;
  • Object to our use of your Personal Information;
  • Request that we limit our use of your Personal Information;
  • Request portability of your Personal Information.

California Consumer Privacy Act (CCPA).  To the extent it applies, the CCPA provides the following enhanced privacy rights to California residents:

  • Know the categories of Personal Information that we collect;
  • Know if Personal Information is sold or disclosed and to whom;
  • Opt out of the sale of Personal Information;
  • Request deletion of your Personal Information;
  • Exercise your privacy rights under the CCPA free from discrimination.

Subscription Communications and General Communications

You have the option of subscribing to communications from us. Our subscription communications include email newsletters, software updates, and maintenance notifications that may be expressly requested by you or which you consented to receive. After you consent to such communications, you may opt-out of receiving them by following the instructions in the email. To unsubscribe from all of our email lists, please click here.

Children’s Privacy

We do not collect or maintain information on our Site from those we know are under 13, and we do not permit children under 13 years of age to become registered users of our Site (or 16 in the European Union). No part of our Site is structured to attract anyone under 13. By using our Site, you represent that you are not under 13 years of age.


We are committed to protecting the security of Personal Information.  We value your trust and take it seriously. To prevent unauthorized access and disclosure, to maintain data accuracy, and to ensure the appropriate use of your information, we utilize industry standard physical, technical, and administrative procedures to safeguard any Personal Information we collect.  Despite these measures, we cannot eliminate all security risks associated with Personal Information.  We retain the data only as required or permitted by law, and while the data continues to have a legitimate business purpose. Please contact us with security questions at [email protected].

Other Information

Privacy Policy Changes. We may update and make changes to this Privacy Policy from time to time and in response to changing business or information handling practices, technology, or legal requirements. When we make changes to this Privacy Policy, we will amend the “Last Updated” date at the top of this page, and such modified or amended version of this Privacy Policy shall be effective as to you and your Personal Information as of that revision date. We encourage you to review this Privacy Policy periodically to be informed about how we are protecting your information.  If we make any substantial changes in the way we use personal data, we will take appropriate measures to inform our customers, consistent with the significance of the changes we make. We will provide notice of any material changes if and where required by applicable data protection laws.

How to Contact Us.   If you have any questions or concerns regarding this Privacy Policy, you may call us at 253.272.2248 or write to us by email at [email protected] or by mail to:

Sitka Insights
Attn: Privacy team
2716 A Street
Tacoma, WA 98402